For this project I explored the current fast fashion overconsumption mindset, looking for a way of creating this shift in mindset needed to slow our consumption as consumers.
After thoroughly researching consumer behaviour, I designed a positive and fun, subscription service designed to keep clothing in rotation reducing consumption.

​

Conscious works by using an app to gather information about the user, like clothing size, fashion tastes and material preferences, to tailor the subscription to the individual user. The user then sets up their subscription to receive clothes monthly. These clothes are maintained, being tweaked and redesigned when needed to maintain their high standard - they are truly fashionable pieces. Clothes are then returned in the same box to be enjoyed by the next person.

​

It allows for consumers to enjoy new fashionable clothing but on a circular model.